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Business Development
for the U.S. Market
Xceleris has created a program
of innovative, value-added services specifically designed
to help companies develop their business in
U.S. market. These services range from strategy and
planning, to channel development and managed sales.
U.S. is the largest single
market, a priority for high-tech companies of all sizes
with a global strategy. With the downturn of the Internet
bubble mostly behind, the software market is enjoying
a 4% growth in 2003 (IDC), with some high potential
areas, e.g. security, collaborative applications, Web
Services.
The U.S. market presents
many challenges, with a greater emphasis
on services and a value chain where VARs and indirect
sales have a particularly active role.
Being successful in the U.S. is
not only about product quality and competitiveness.
It requires effective planning and preparation: given
the size of the market, mistakes are costly. Each
development opportunity is different and requires a
customized approach.
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Our BD ValueSM solution aims at optimizing time-to-revenue while reducing exposure to costly mistakes thanks to a structured approach.
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BD ValueSM: Go Fast, without
cutting corners:
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Defining
the strategy upfront is key to success. Working closely with your
management team, Xceleris will define/refine the U.S.
Entry Strategy and make sure it covers all
aspects: market opportunity assessment, go-to-market,
MARCOM, alliances, product readiness, localization,
fulfillment and support, finances, HR, legal, office
location, taxes, etc.
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Resource
mobilization based on an effective roadmap. Operation planning at the right
level of detail to make sure that your company is
aligned with a effective execution
plan based on results, to greatly reduce the risk of mistake.
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BD
ValueSM the key to a fast-paced execution. Xceleris professionals and
Xceleris partners will accelerate your reach to targeted
OEMs, System Integrators, VARs and direct customers
thorughout the U.S.
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Xceleris will assist
you throughout the three development phases, thanks to a unique
combination of experience…
- Management
and marketing consultants with
Big-5 background know how to define a strategy and plan
for its implementation.
- Industry
executives who from experience know how to successfully
run a business in U.S.
…and
a common desire to preserve the values that make a difference
in terms of client success and satisfaction.
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