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Business Development for the European
Market
Xceleris has created a program
of innovative, value-added services specifically designed
to help companies develop their business in Europe.
These services range from strategy and planning, to
channel development and managed sales.
The European Union is the second
largest market for technology with 30% of global IT
and Communications spending. It is a priority for companies
of all sizes with a global strategy. Now is a
great time to enter the European market:
- Integration into a genuine
single market is progressing rapidly, helped by
the progress of the Euro currency, increasing labor
mobility and more aligned regulations.
- With the right channels, international
sales can be highly profitable, as for instance
generated through VARs and distributors.
Being successful in Europe
is not only about product quality and competitiveness.
It requires effective planning and preparation: given
the size and diversity of the market, mistakes are costly.
Each development
opportunity is different and requires a customized approach.
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Our BD ValueSM
solutions aim at optimizing time-to-revenue
while reducing exposure to costly mistakes,
thanks to a structured approach.
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BD ValueSM: Go Fast, without
cutting corners.
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Defining
the strategy up front is key to success. Working closely with your management
team, Xceleris will define/refine the European Entry
Strategy so it covers all aspects: market
opportunity assessment, go-to-market, MARCOM, alliances,
product readiness, localization, fulfillment and support,
finances, HR, legal, office location, taxes, grants,
etc.
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Resource
mobilization based on an effective roadmap. Operation planning at the right
level of detail to make sure that your company is
aligned with a effective execution
plan based on results, to greatly reduce the risk of mistake.
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BD
ValueSM
the key to a fast-paced execution. Our network of specialized partners
accelerates your reach to targeted OEMs, System Integrators,
VARs and direct customers throughout Europe.
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Xceleris
will assist you throughout the three development phases,
thanks to a unique combination of experience.
- Management and marketing consultants
with Big-5 background, know how to define
a strategy and plan for its implementation.
- Industry executives who from experience know how
to successfully develop a business
in Europe.
…and
a common desire to preserve the values that make a difference
in terms of client success and satisfaction.
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